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Effects of product attributes and consum

Effects of product attributes and consumer characteristics on attitude and behavior: The case of peanuts in a transition economy

✍ Wanki Moon; Wojciech J. Florkowski; Larry R. Beuchat; Anna V. A. Resurreccion; M 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 56 KB 👁 2 views

Using consumer survey data collected in Bulgaria in 1997, this study examined consumer preferences for peanuts in a transition economy. Perceived product attributes and household characteristics were hypothesized to influence attitude and peanut consumption behavior. The effects of perceived product