𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Effects of Affective Expectations on Affective Experience: The Moderating Role of Optimism-Pessimism

✍ Scribed by Geers, A. L.; Lassiter, G. D.

Book ID
127368818
Publisher
SAGE Publications
Year
2002
Tongue
English
Weight
162 KB
Volume
28
Category
Article
ISSN
0146-1672

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Effectiveness of promotional premiums: T
Effectiveness of promotional premiums: The moderating role of affective state in different contexts
✍ Chingching Chang πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 132 KB

## Abstract This research explores the influence of affective state on ad and product judgments for advertising that features promotional offers of high and low price value. Consistent with expectations, Study 1 found that for happy participants, high‐price value premiums generated higher ad believ