Effectiveness of online advertising channels: a price-level-dependent analysis

✍ Scribed by Spilker-Attig, Andrea; Brettel, Malte

• Book ID: 120813560
• Publisher: Westburn Publishers Ltd
• Year: 2010
• Tongue: English
• Weight: 242 KB
• Volume: 26
• Category: Article
• ISSN: 0267-257X
• DOI: 10.1080/02672571003594663