Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance

✍ Scribed by Adele J. Huber (auth.)

• Publisher: Gabler Verlag
• Year: 2011
• Tongue: English
• Leaves: 147
• Edition: 1
• Category: Library

✦ Synopsis

Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage.

✦ Table of Contents

Front Matter....Pages I-XXIII
Effective Brand Strategy Implementation: Review of Literature and Avenues for Future Research....Pages 9-42
The Strategy Implementation Capability (SIC) Scale: A Learning-Based Measure of How To Make Strategy Implementation Effective....Pages 43-90
How Innovative Marketing Strategies Translate into Firm Performance: The Key Role of Firms' Strategy Implementation Capabilities....Pages 91-131

✦ Subjects

Management/Business for Professionals