Effective Press Relations for the Built Environment: A Practical Guide

✍ Scribed by Helen Elias

• Year: 2006
• Tongue: English
• Leaves: 208
• Edition: 1
• Category: Library

✦ Synopsis

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as: how to approach planning a strategy for a project how to write, seek approval, build a target press list and issue the information to magazines how to speak to the press how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

✦ Table of Contents

Book Cover......Page 1
Half-Title......Page 2
Title......Page 4
Copyright......Page 5
Dedication......Page 6
Contents......Page 8
Figure credits......Page 12
Preface......Page 14
Acknowledgements......Page 16
Foreword......Page 18
1 The organised reputation......Page 20
2 Target audiences......Page 27
3 Teamwork......Page 36
4 Making information into news......Page 42
5 Writing a press release......Page 48
6 Getting the news out there......Page 59
7 Image conscious: Photographs, drawings and visualisations as effective PR tools......Page 76
8 Press response......Page 103
9 Giving a press interview......Page 115
10 Events for the press......Page 121
11 Crisis management......Page 127
12 Use a PR firm or do it yourself?......Page 133
13 Measurement......Page 144
14 Case studies......Page 152
Appendix A: Key construction industry press......Page 176
Appendix B: Key market sector press......Page 178
Appendix C: Media planning guides......Page 182
Appendix D: Newswire organisations......Page 185
Appendix E: Writing a press release: some useful style tips......Page 187
Appendix F: Photographers......Page 192
Appendix G: Press relations training organisations......Page 193
Appendix H: Public relations and strategic marketing consultants......Page 195
Appendix I: Press cuttings services......Page 197
Index......Page 198