𝔖 Scriptorium

✦ LIBER ✦

📁

Effective Personal Communication Skills for Public Relations

✍ Scribed by Green A.

Publisher: Kogan Page
Year: 2006
Tongue: English
Leaves: 235
Category: Library

⬇ Acquire This Volume

No coin nor oath required. For personal study only.

✦ Synopsis

Make ideas contagious through every channel of communicationViral marketing — word-of-mouth marketing that spreads rapidly — is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas — or memes — can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

📜 SIMILAR VOLUMES

Effective Personal Communication Skills

📁 Effective Personal Communication Skills for Public Relations (PR in Practice)

✍ Andy Green 📂 Library 📅 2006 🏛 Kogan Page 🌐 English

<DIV>Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard

Effective Writing Skills for Public Rela

📁 Effective Writing Skills for Public Relations

✍ John Foster 📂 Library 📅 2008 🏛 Kogan Page 🌐 English

<DIV><P class=aicopy style=''MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify''><I>Effective Writing Skills for Public Relations</I> is a reference source on style and presentation with tips on making the best use of written communication.В It gives advice on how to write concisely using jargon-free langua

Effective Writing Skills for Public Rela

📁 Effective Writing Skills for Public Relations

✍ John Foster 📂 Library 📅 2008 🏛 Kogan Page 🌐 English

<DIV><P class=aicopy style=''MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify''><I>Effective Writing Skills for Public Relations</I> is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free languag

Effective Writing Skills for Public Rela

📁 Effective Writing Skills for Public Relations

✍ John Foster 📂 Library 📅 2001 🌐 English

Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edit

Effective Writing Skills for Public Rela

📁 Effective Writing Skills for Public Relations

✍ John Foster 📂 Library 📅 2005 🏛 Kogan Page Publishers 🌐 English

Endorsed by the Institute of Public Relations

Effective Writing Skills for Public Rela

📁 Effective Writing Skills for Public Relations (PR in Practice)

✍ John Foster 📂 Library 📅 2005 🏛 Kogan Page 🌐 English

Endorsed by the Institute of Public Relations