Effective health risk messages : a step-by-step guide

✍ Scribed by Martell, Dennis P.; Meyer, Gary; Witte, Kim

• Publisher: Sage
• Year: 2002
• Tongue: English
• Leaves: 225
• Edition: [Nachdr.]
• Category: Library

✦ Table of Contents

1. What Are Health Risk Messages? Health Risk Messages Defined What's a Theory? The Components of a Fear Appeal Explicit versus Implicit Messages The Use of Culturally Based Colloquialisms Types of Threats Summary2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991 Fear-as-Acquired Drive Model The Parallel Process Model Protection Motivation Theory Summary Definitions3. Putting It All Together The Overall Model The Depiction of the Model Comparisons with Other Models Research on the EPPM4. Useful Concepts from Other Theories The Health Belief Model The Theory of Reasoned Action Social-Cognitive Theory Elaboration Likelihood Model Stages of Change Model Social Marketing Summary5. Starting Out the Right Way: Formative Research Setting Goals and Objectives: The Campaign Plan Formative Research The Persuasive Health Message (PHM) Framework Putting Transients and Constants Together Gathering Information for the Persuasive Health Message Framework Categorizing Audience Beliefs: A Chart to Guide Message Development Conclusion6. The Risk Behavior Diagnosis Scale The Origin of the RBD Scale Theoretical Basis for Expanding the EPPM The RBD Scale Tailored Health Risk Messages Some Additional Guidelines Conclusion7. Out of the Tower and Into the Field Using the RBD at a Campus Health Clinic: Background Conclusion8. Data Collection Types of Evaluation Gathering Data for the Evaluation Data Collection Methods Reliability and Validity Sample Size Summary9. Data Analysis Analyzing Data Conclusion10. Getting the Message Out A Plan of Action Message of Dissemination Issues Specific Channels Summary ConclusionAppendixGlossaryWorksheetsReferencesSuggested ReadingsIndexAbout the Authors

✦ Subjects

Health Promotion;Risk Assessment;Attitude to Health;Perception;Health promotion;Health attitudes;Threat (Psychology);Health risk assessment