Examining some of the new and emerging issues in strategic management, Loizos Heracleous presents an original approach to the established ideas of strategy. He emphasizes the importance of organizational culture in realizing strategy and applies this concept to such important new areas as corporate
Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization
โ Scribed by Robert D. Hisrich, Veland Ramadani (auth.)
- Publisher
- Springer International Publishing
- Year
- 2017
- Tongue
- English
- Leaves
- 241
- Series
- Springer Texts in Business and Economics
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.
By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.
<โฆ Table of Contents
Front Matter....Pages i-xviii
Foundation of Entrepreneurial Management....Pages 1-15
Entrepreneurial Business Planning....Pages 17-32
Creativity, Innovation and Entrepreneurial Manager....Pages 33-53
Entrepreneurial Risk Management....Pages 55-73
Entrepreneurial Marketing Mix....Pages 75-99
Organizing an Entrepreneurial Venture....Pages 101-114
Raising Capital for the Entrepreneurial Path....Pages 115-134
Entrepreneurial Businesses Growth....Pages 135-157
E-commerce Challenges and Entrepreneurial Manager....Pages 159-178
Business Ethics, Social Responsibility and Entrepreneurial Managers....Pages 179-201
Entrepreneurial Family Businesses and Succession Management....Pages 203-230
โฆ Subjects
Entrepreneurship;Innovation/Technology Management;Business Ethics;Risk Management
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