Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

✍ Scribed by Kyung Hoon Kim; Byung Joo Jeon; Hong Seob Jung; Wei Lu; Joseph Jones

• Book ID: 118474287
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 290 KB
• Volume: 65
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2011.02.047