E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
โ Scribed by Herschell Gordon Lewis
- Year
- 2002
- Tongue
- English
- Leaves
- 287
- Edition
- 1st
- Category
- Library
No coin nor oath required. For personal study only.
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E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing
E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command of the recipient's attention. We also have complete capability of message testing and an unprecedented ease of transmission. (In fact, e-mail is an eas
Bibliografija: str. 319-326
<p>In this new, groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing,