Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit

✍ Scribed by John A Bower; Mohammad A Saadat; Catherine Whitten

• Book ID: 117640878
• Publisher: Elsevier Science
• Year: 2003
• Tongue: English
• Weight: 256 KB
• Volume: 14
• Category: Article
• ISSN: 0950-3293
• DOI: 10.1016/s0950-3293(02)00019-8