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Effect of Canadian Advertising on MilK Demand: The Case of the Buffalo, New York Market

โœ Scribed by Henry Kinnucan

Book ID
114842087
Publisher
John Wiley and Sons
Year
1987
Tongue
English
Weight
675 KB
Volume
35
Category
Article
ISSN
0008-3976

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## Abstract This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about fi