✦ LIBER ✦
Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence
✍ Scribed by Deepak Agrawal
- Book ID
- 126852239
- Publisher
- INFORMS
- Year
- 1996
- Tongue
- English
- Weight
- 708 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0732-2399
- DOI
- 10.2307/184185
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