The effects of informative and non-infor
β
Shai Danziger; Ruthie Segev
π
Article
π
2006
π
John Wiley and Sons
π
English
β 158 KB
Converging evidence from laboratory experiments and empirical models of scanner data suggests that product price evaluations are often based on a comparison to an internal reference price. Research indicates that the reference price may reflect various characteristics of previously encountered price