๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Editorial: Markets and marketing


Book ID
126957224
Publisher
Taylor and Francis Group
Year
1992
Tongue
English
Weight
163 KB
Volume
3
Category
Article
ISSN
0958-1596

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Persuasion goes to the very heart of marketing as a technology and a science. Scientifically speaking, persuasion is the best application of consumer psychology to motivate customers to engage in exchanges with companies. As a technique, persuasion is highly studied and assiduously applied to the sa