Edexcel Business A Level Year 1: Including AS

✍ Scribed by Ian Marcouse, Andrew Hammond, Nigel Watson

• Publisher: Hodder Education
• Year: 2015
• Tongue: English
• Leaves: 722
• Category: Library

✦ Synopsis

Exam Board: Edexcel
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016

Topics are broken down to short, clear chapters, that are all structured in the same way, so students can build their understanding with ease

- Covers each syllabus area in the detail you need, with exercises that have enough depth and variety to give full class and homework coverage
- Brings the business world into the classroom with real examples used extensively throughout the text, in extra cases and in end-of-chapter exercises
- Features to help reinforce student understanding - in every chapter there's Real Business, an Evaluation and Logic Chain, but also the brand new '5 Whys and a How' which will help students tackle exam questions

✦ Table of Contents

Title Page
Copyright
Contents
How to use this book
Acknowledgements
Theme 1 Marketing and people
Section 1.1 Meeting customer needs
1 Introduction to marketing
2 The market
3 Market research
4 Market positioning
Section 1.2 The market
5 Demand
6 Supply
7 Markets and equilibrium
8 Price elasticity of demand
9 Income elasticity of demand
Section 1.3 Marketing mix and strategy
10 Product and service design
11 Branding and promotion
12 Pricing strategies
13 Distribution
14 Product life cycle and portfolio
15 Marketing strategy
Section 1.4 Managing people
16 Introduction to managing people
17 Approaches to staffing
18 Recruitment, selection and training
19 Organisational design
20 Motivation in theory
21 Motivation in practice
22 Leadership
Section 1.5 Entrepreneurs and leaders
23 Role of an entrepreneur
24 Entrepreneurial motives and characteristics
25 Business objectives
26 Forms of business
27 Business choices
28 Moving from entrepreneur to leader
Theme 2 Managing business activities
Section 2.1 Raising finance
29 Introduction to finance
30 Sources of finance: internal and external
31 Liability and finance
32 Planning and cash flow
Section 2.2 Financial planning
33 Sales forecasting
34 Sales, revenue and costs
35 Break-even
36 Budgets
Section 2.3 Managing finance
37 Profit
38 Liquidity
39 Business failure
Section 2.4 Resource management
40 Introduction to resource management
41 Production, productivity and efficiency
42 Capacity utilisation
43 Stock control
44 Quality management
Section 2.5 External influences
45 Economic influences
46 Legislation
47 The competitive environment
48 Quantitative skills for Business
49 How to revise for Business exams
Answers to the questions in Chapter 48