E‐CRM: customer relationship marketing in the hotel industry
✍ Scribed by Luck, Diana; Lancaster, Geoff
- Book ID
- 125452895
- Publisher
- Emerald Group Publishing Limited
- Year
- 2003
- Tongue
- English
- Weight
- 469 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0268-6902
No coin nor oath required. For personal study only.
📜 SIMILAR VOLUMES
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack