𝔖 Bobbio Scriptorium
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Economics, psychology and the history of consumer choice theory

✍ Scribed by Hands, D. W.

Book ID
121689411
Publisher
Oxford University Press
Year
2009
Tongue
English
Weight
120 KB
Volume
34
Category
Article
ISSN
0309-166X

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## Abstract Consumer behavior is a pervasive feature of the human circumstance, and its study has long been pursued by behaviorally oriented psychologists, among whom may be counted John B. Watson. Relatively few behaviorists have addressed these issues, however, with the result that the field of c