✦ LIBER ✦
Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process
✍ Scribed by Rajdeep Grewal, Thomas W. Cline and Anthony Davies
- Book ID
- 125584141
- Publisher
- Elsevier Science
- Year
- 2003
- Tongue
- English
- Weight
- 408 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1057-7408
- DOI
- 10.2307/1480209
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