✦ LIBER ✦

E-tribalized marketing?: the strategic implications of virtual communities of consumption

✍ Scribed by Robert V Kozinets

Book ID: 114198643
Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 459 KB
Volume: 17
Category: Article
ISSN: 0263-2373
DOI: 10.1016/s0263-2373(99)00004-3

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