E-mail marketing for dummies
β John Arnold
π Library
π
2008
π Wiley
π English
β¦ LIBER β¦
π
E-Mail Marketing For Dummies
β Scribed by John Arnold
- Publisher
- John Wiley & Sons
- Year
- 2011
- Tongue
- English
- Edition
- 2
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
Updated to reflect the hottest new trends, technologies, and strategies!Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.Helps you map out an e-mail marketing strategy with reachable objectivesSimplifies the process of list-building, message-creation, and results-trackingOffers legal guidance, so you stay compliant with anti-spam lawsShows you how to deliver your message and incorporate social mediaExplains how to track and interpret resultsIncludes the top ten things you should not put in your messages, and much moreGet more out of your e-mail marketing campaigns with this easy-to-follow guide.
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Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.