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E-detailing: new approach to pharma sales and marketing


Book ID
125333773
Publisher
Adis International Limited (now part of Wolters Kluwer Health)
Year
2001
Weight
136 KB
Volume
341
Category
Article
ISSN
1173-5503

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✍ Cynthia E. Miree; John E. Prescott πŸ“‚ Article πŸ“… 2000 πŸ› John Wiley and Sons βš– 99 KB πŸ‘ 2 views

This article describes the results of a benchmarking study of mechanisms used in corporate CI operations to coordinate strategic and tactical intelligence for sales and marketing. The American Productivity and Quality Center (APQC) sponsored the study, for which the authors served as subject-matter