e-Business & e-Commerce for Managers

✍ Scribed by Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler

Publisher: Prentice Hall
Year: 2001
Tongue: English
Leaves: 833
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business!e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database.For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

✦ Table of Contents

1.pdf......Page 1
2.pdf......Page 6
3.pdf......Page 18
4.pdf......Page 28
ebecm01.pdf......Page 40
ebecm02.pdf......Page 65
ebecm03.pdf......Page 93
ebecm04.pdf......Page 130
ebecm05.pdf......Page 161
ebecm06.pdf......Page 190
ebecm07.pdf......Page 220
ebecm08.pdf......Page 256
ebecm09.pdf......Page 285
ebecm10.pdf......Page 311
ebecm11.pdf......Page 340
ebecm12.pdf......Page 378
ebecm13.pdf......Page 414
ebecm14.pdf......Page 436
ebecm15.pdf......Page 462
ebecm16.pdf......Page 494
ebecm17.pdf......Page 528
ebecm18.pdf......Page 550
ebecm19.pdf......Page 569
ebecm20.pdf......Page 592
01.pdf......Page 616
02.pdf......Page 617
03.pdf......Page 638
04.pdf......Page 653
05.pdf......Page 678
06.pdf......Page 699
07.pdf......Page 711
08.pdf......Page 724
09.pdf......Page 761
10.pdf......Page 764
11.pdf......Page 785
12.pdf......Page 786
3.pdf......Page 787
4.pdf......Page 809

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