✦ LIBER ✦
Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
✍ Scribed by Juan Carlos Gázquez-Abad; Marie Hélène De Canniére; Francisco J. Martínez-López
- Book ID
- 113752391
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 397 KB
- Volume
- 87
- Category
- Article
- ISSN
- 0022-4359
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