Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?

✍ Scribed by Katia Campo; Els Gijsbrechts; Patricia Nisol

• Book ID: 117319948
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 215 KB
• Volume: 57
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(02)00486-1