Culture and branding are at the heart of
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Ross Grossman; George Renton
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Article
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2010
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Wiley (John Wiley & Sons)
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English
β 210 KB
## Abstract A strategic partnership required that this successful biotech company add, in just one year, nearly 50 percent more employees, including topβnotch scientific talent, and then do it again just two years later. A key challenge was to preserve, in the midst of high organizational growth, t