Dynamic co-marketing alliances: When and why do they succeed or fail?

✍ Scribed by R. Venkatesh; Vijay Mahajan; Eitan Muller

• Book ID: 117361366
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 646 KB
• Volume: 17
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/s0167-8116(00)00004-5