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The soap and detergents industry is faced with the challenge to develop more efficient and eco-friendly products caused by changing consumer preferences and market forces. Global detergents use is forecast to grow by 2.1%/y through 2014, from more than 26 M tonnes in 2009, according to IHS' SRI Consulting (SRIC). SRIC predicts global surfactants demand to grow 1.7%/y, from 5.7 M tonnes in 2009. Ingredients producers will have to face more unstable oleochemical prices as demand evens out. Huntsman Performance Products expects upward pressure for both oleochemical and petrochemical raw materials, but expresses greater concern for oleochemicals at the moment. The company reports having encountered soaring prices for palm kernel oil and coconut oil in late 2010, with the trend continuing into early in 2011. Lauric oil prices have also risen significantly, players reveal. The upturn in lauric oil prices was attributed to higher use in food products and a drop in soybean output in Latin America and the USA.
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