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Dual-Role Based Pricing in a Dynamic and Competitive Environment

✍ Scribed by G. E. Fruchter


Book ID
106432975
Publisher
Springer
Year
2008
Tongue
English
Weight
497 KB
Volume
138
Category
Article
ISSN
0022-3239

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## Abstract This interpretive study reveals specific behaviors that shoppers enact in order to cope with the tensions they experience in an environment where negotiated pricing is the expected norm. Consumers experience inner conflict, or tension, when they feel that a pleasant shopping experience