Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

✍ Scribed by Katrijn Gielens; Jan-Benedict E.M. Steenkamp

• Book ID: 116568428
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 261 KB
• Volume: 24
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2006.12.003