✦ LIBER ✦

DRIVER RELATIONSHIPS WITH CUSTOMERS AND DRIVER TURNOVER: KEY MEDIATING VARIABLES AFFECTING DRIVER PERFORMANCE IN THE FIELD

✍ Scribed by Scott B. Keller

Publisher: Wiley (John Wiley & Sons)
Year: 2002
Tongue: English
Weight: 93 KB
Volume: 23
Category: Article
ISSN: 0735-3766
DOI: 10.1002/j.2158-1592.2002.tb00015.x

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✦ Synopsis

To reduce cost and improve service, logistics managers must give attention to the critical interaction between customers and the carriers who deliver products. This research tests the premise that internal marketing with truck drivers is associated with improved relationships with customers, retention of customer‐conscious drivers, and higher driver performance.