Dove vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

✍ Scribed by Francesca Dall’Olmo Riley; Wendy Lomax; Angela Blunden

• Book ID: 117777659
• Publisher: Elsevier
• Year: 2004
• Tongue: English
• Weight: 202 KB
• Volume: 12
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/s1441-3582(04)70105-6