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Dorie Clark Reinventing You Define Your Brand Imagine Your Future Harvard Business Review Press 2013

✍ Scribed by Dorie Clark

Publisher
Harvard Business Review Press
Year
2013
Tongue
English
Leaves
213
Series
Management
Category
Library
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✦ Synopsis

Dorie Clark Reinventing You Define Your Brand Imagine Your Future Harvard Business Review Press 2013

✦ Table of Contents

Copyright......Page 4
1. The New Branding Landscape......Page 7
2. Recognize Where You’re Starting......Page 18
3. Research Your Destination......Page 37
4. Test-Drive Your Path......Page 54
5. Develop the Skills You Need......Page 68
6. Who’s Your Mentor?......Page 81
7. Leverage Your Points of Difference......Page 97
8. Build Your Narrative......Page 113
9. Reintroduce Yourself......Page 135
10. Prove Your Worth......Page 153
11. Keep It Going......Page 177
Epilogue: Make Your Reinvention Work......Page 191
Your Professional Reinvention Self-Assessment......Page 195
Classroom or Book Group Discussion Questions......Page 202
Notes......Page 204
About the Author......Page 213
Acknowledgments......Page 212

✦ Subjects

Dorie Clark Reinventing You Define Your Brand Imagine Your Future Harvard Business Review Press 2013

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