Don’t keep your Internet customers waiting too long at the (virtual) front door
✍ Scribed by Bruce D. Weinberg
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 165 KB
- Volume
- 14
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
✦ Synopsis
One of the primary e-commerce challenges on the World Wide Web is when users experience intolerably long waits for a website's homepage to load. Zona Research, Inc. estimates that over $4 billion in lost revenue is due to slow downloads over the Internet. When the loading time of a homepage exceeds the maximum amount of time that a Web user is willing to wait, a Web user will either redirect the web-browser to an alternative (e.g., competitor's) website or quit using the Web; an opportunity, at the moment and perhaps forever, is lost to not only serve, influence, or interact with, a potential customer, but also to advance the growth of e-commerce. Given the important role of a homepage as a portal to a website or to a host of websites, it is critical that a homepage design consider not only appearance and functionality, but also loading time. The Internet industry has been devoting significant attention to solving the waiting time problem