Doing Visual Analysis: From Theory to Practice

✍ Scribed by Per Ledin, David Machin

• Publisher: SAGE Publications Ltd
• Year: 2018
• Tongue: English
• Leaves: 217
• Edition: 1
• Category: Library

✦ Synopsis

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

• Provides examples of how and where certain tools can be used in a project or dissertation
• Discusses the type of research questions best suited to different tools and methods
• Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 

✦ Table of Contents

DOING VISUAL ANALYSIS- FRONT COVER
DOING VISUAL ANALYSIS
COPYRIGHT
CONTENTS
CHAPTER 1- WHAT IS VISUAL COMMUNICATION?
CHAPTER 2- APPROACHES TO VISUAL COMMUNICATION
CHAPTER 3- THE PHOTOGRAPH
CHAPTER 4- DOCUMENT DESIGN
CHAPTER 5- PACKAGING
CHAPTER 6- SPACE DESIGN
CHAPTER 7- FILM CLIPS
CHAPTER 8- DATA PRESENTATION
CHAPTER 9- CONCLUSION
REFERENCES
INDEX