Doing Social Psychology Research

✍ Scribed by Glynis M. Breakwell

Publisher: Wiley-Blackwell
Year: 2004
Tongue: English
Leaves: 390
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.

✦ Table of Contents

Doing Social Psychology Social: Research......Page 5
Contents......Page 7
List of Contributors......Page 9
1 Introduction: Approaches to Data Collection and Data Analysis......Page 11
2 Experimental Research Designs......Page 20
3 Measuring Optimistic Bias......Page 64
4 A Quasi-experimental Study of Stereotyping......Page 85
5 The Design and Analysis of Quasi-experimental Field Research......Page 103
6 The Impact of Social Value Orientation on Decision Making in Social Dilemmas: A Survey Exercise......Page 138
7 On Using Questionnaires to Measure Attitudes......Page 164
8 Modelling Identity Motives Using Multilevel Regression......Page 184
9 The Analysis of Equivocation in Political Interviews......Page 215
10 Interpretative Phenomenological Analysis......Page 239
11 Cognitive Mapping: Generating Theories of Psychological Phenomena from Verbal Accounts and Presenting them Diagrammatically......Page 265
12 The Multiple Sorting Procedure......Page 299
13 The Laddering Technique......Page 315
14 Focus Groups......Page 354
Index......Page 387

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