Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

✍ Scribed by Yuan-Shuh Lii; Monle Lee

• Book ID: 106382046
• Publisher: Springer
• Year: 2011
• Tongue: English
• Weight: 303 KB
• Volume: 105
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-011-0948-0