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Doing business in Turkey helps bridge Europe and Asia

✍ Scribed by Tugba Kalafatoglu


Publisher
Wiley (John Wiley & Sons)
Year
2010
Tongue
English
Weight
139 KB
Volume
29
Category
Article
ISSN
1932-2054

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✦ Synopsis


Abstract

Turkey offers a unique location, bridging Europe and Asia, for developing international business. It is a leading emerging market for business investment. Turkey's geo‐strategic position, coupled with a large domestic market and a Customs Union with the European Union, offers numerous opportunities for foreign firms. This article explores what the country is about; what its economy, politics, and business ethics are; and the potential benefits of doing business in Turkey. © 2010 Wiley Periodicals, Inc.