Doing Action Research in Your Own Organization

✍ Scribed by David Coghlan, Teresa Brannick

• Publisher: SAGE
• Year: 2005
• Tongue: English
• Leaves: 177
• Edition: 2
• Category: Library

✦ Table of Contents

Content: Cover --
Book Title --
Copyright --
Contents --
Acknowledgments --
Introduction --
Chapter 1: The Basics --
Who? --
What? --
When? --
Where? --
Why? --
How? --
Style Is Important, Too --
Chapter 2: How to Write What You Mean --
The Elements of Effective Writing --
Making a Good Impression --
Beyond Using a Spellchecker --
Using Descriptive Nouns --
Choosing Action Verbs --
Analogy, Simile, and Metaphor as Descriptions --
Establishing Your Objective --
Chapter 3: How to Keep Em Reading --
Impact --
Pacing --
Hooks --
Showing Versus Telling --
Involving the Senses --
Voice --
Rhythm --
Transitions --
When Literal Isnt Best (Literal Versus Literary) --
Chapter 4: Editing and Proofreading Techniques --
Sentence Structure --
Punctuation --
Possessive Pronouns Versus Contractions --
Bias-Free Language --
Cultural Differences in Language --
Proofreading Techniques --
Chapter 5: Letter-Writing Basics and Specifics --
Why Write a Letter --
Planning Your Letter --
Handwritten Notes --
Complaint Letters --
Dispute Letters --
Complaint and Dispute Letter Replies --
Chapter 6: Social Writing --
Congratulatory Notes and Letters of Congratulations --
Condolences and Sympathy Letters --
Get-Well Notes and Letters --
Invitations --
Invitation Acceptance --
Declining an Invitation --
Announcements --
Chapter 7: Thank-You Notes and Letters --
Accompanying a Thank-You Gift --
Gifts --
Condolence --
Dinner Thank-You Note --
Thank-You Note for Hospitality --
Thank-You Note for Personal Favor or Service --
Chapter 8: Laymans Journalism --
The Inverted Pyramid --
Story Leads --
Other Types of Leads --
Eight Tips for Conducting Interviews --
When to Use Direct Quotes --
Press Releases --
Chapter 9: Research --
Determining the Scope of the Research Needed --
When to Use the Library --
On-Your-Own, Computer-Aided Research --
Evaluating Your Sources --
Citing Sources --
Research Organization Techniques --
Six Steps to Productive Research --
Chapter 10: Copyright Matters --
Copyright Law --
Work-for-Hire Agreements --
Duration of Copyright --
Collective Works --
Joint Authors --
Selling or Licensing Your Copyright --
Fair Use --
Derivative Works --
Protecting Your Interests --
Chapter 11: Essays in General --
Strategic Essay Preparation --
Identify Your Topic Question --
Write the Thesis Statement --
Essay Notes Worksheet --
Developing an Essay Outline --
Using Evidence --
Using Reasoning --
Tips to Help Streamline the Essay-Writing Process --
Chapter 12: Essays in Particular --
Structuring Your Essay Argument --
The Academic Essay --
The Parts of an Academic Essay --
Formatting Your Essay --
Admissions Essays --
Developing a Thesis --
The Outline --
Chapter 13: Academic Writing --
Getting It Down --
MLA Documentation Style --
Other Documentation Styles --
Bibliography, Footnotes, and Endnotes --
Writing Your Paper --
Getting Your Paper into Final Form --
Adapting Your Work for Publication --
Chapter 14: Business Writing --
Request for Proposal (RFP) --
Press Packets --
Maintaining Media Contacts --
Other Publicity --
T$2.