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Does updating judgmental forecasts improve forecast accuracy?

✍ Scribed by Marcus O’Connor; William Remus; Kenneth Griggs

Book ID
114175128
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
266 KB
Volume
16
Category
Article
ISSN
0169-2070

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Time series found in areas such as marketing and sales often have regular established patterns which are occasionally aected by exogenous in¯uences, such as sales promotions. While statistical forecasting methods are adept at extrapolating regular patterns in series, judgmental forecasters have a po