Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

✍ Scribed by Marko Grünhagen; Michael J. Dorsch

• Book ID: 110693311
• Publisher: John Wiley and Sons
• Year: 2003
• Tongue: English
• Weight: 146 KB
• Volume: 41
• Category: Article
• ISSN: 0447-2778
• DOI: 10.1111/1540-627x.00088