Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement

✍ Scribed by Cameron, Glen T.

• Book ID: 115441088
• Publisher: Lawrence Erlbaum Associates, Inc.
• Year: 1994
• Tongue: English
• Weight: 916 KB
• Volume: 6
• Category: Article
• ISSN: 1062-726X
• DOI: 10.1207/s1532754xjprr0603_03