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Does private-label production by national-brand manufacturers create discounter goodwill?

✍ Scribed by ter Braak, Anne; Deleersnyder, Barbara; Geyskens, Inge; Dekimpe, Marnik G.


Book ID
123291463
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
519 KB
Volume
30
Category
Article
ISSN
0167-8116

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