Does private-label production by national-brand manufacturers create discounter goodwill?

✍ Scribed by ter Braak, Anne; Deleersnyder, Barbara; Geyskens, Inge; Dekimpe, Marnik G.

• Book ID: 123291463
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 519 KB
• Volume: 30
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2013.03.006