Does Local Labeling Complement or Compet
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Onozaka, Y.; Mcfadden, D. T.
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Article
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2011
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Oxford University Press
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English
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As a way to explore the increasing use of sustainability labels in the marketplace, this study analyzes the differential values and interactive effects of sustainable production claims (organic, fair trade, and carbon footprint) and location claims through a conjoint choice experiment included in a