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Does Gravity Matter in a Service Economy?

✍ Scribed by Janet Ceglowski

Publisher
Springer-Verlag
Year
2006
Tongue
English
Weight
148 KB
Volume
142
Category
Article
ISSN
1610-2878

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## Abstract Service customers expend significant effort through a variety of behaviors, before, during, and after encounters, to increase the likelihood of satisfactory service experience or to salvage failing service encounters. Service customers’ satisfaction‐seeking behaviors are both proactive