✦ LIBER ✦
Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
✍ Scribed by Bright, Laura F.; Daugherty, Terry
- Book ID
- 111860136
- Publisher
- Taylor and Francis Group
- Year
- 2012
- Tongue
- English
- Weight
- 181 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1352-7266
No coin nor oath required. For personal study only.