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Does customer information usage improve a firm's performance in business-to-business markets?

✍ Scribed by Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J.

Book ID: 118459854
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 403 KB
Volume: 41
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2012.01.004

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