✦ LIBER ✦
Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
✍ Scribed by Lalwani, Ashok K.; Lwin, May O.; Ling, Pee Beng
- Book ID
- 125459931
- Publisher
- Haworth Press Inc
- Year
- 2009
- Tongue
- English
- Weight
- 150 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0891-1762
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