Does an absence of brand equity generalize across product classes?

✍ Scribed by David C. Bello; Morris B. Holbrook

• Book ID: 119081047
• Publisher: Elsevier Science
• Year: 1995
• Tongue: English
• Weight: 700 KB
• Volume: 34
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/0148-2963(95)00008-g