✦ LIBER ✦
Does Advertising Overcome Brand Loyalty? Evidence from the Breakfast-Cereals Market
✍ Scribed by Matthew Shum
- Book ID
- 109125273
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 192 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1058-6407
No coin nor oath required. For personal study only.